If there is a time of year for slower order fulfillment, it’s in the summer sales. People are on their vacations, enjoying themselves, and spending less time inside and ordering online and more time with friends and families. Don’t panic, though. There are plenty of things that you can do to boost those summer sales and even increase your order fulfillment.
Let’s take a look at the few ways you can change your summer sales numbers this year!
Offer New Discounts
People love a sale. A great deal with the right amount of money off will boost your summer sales pretty quickly. From offering discounts with a “Limited Time” to specific discount codes, your order fulfillment rates will shoot through the roof. As soon as you plaster your discount offerings all over social media and your website, your existing customers and new customers will flood in and take advantage of your offer. Don’t forget to offer these discounts to current customers, too, so that you can retain their loyalty!
Free Shipping On All Products
It doesn’t matter how long you offer it; free shipping is always going to appeal to customers. Whether you offer it for only a few items or choose to provide it across the board, you can bet your customers will be happy with free shipping when they order from you. All you need to do is make sure that you’re clear about any conditions.
Make Buying As Easy As Possible
Did you know that a quarter of all customers will start to shop and then abandon their carts before completion? It’s a pain for any business, but it can usually mean that a website is too slow or hard to navigate. Make sure that your website is easy to use, and your customers will find buying far easier. Tidying up your website will make it easier to read, and this can encourage customers to complete their purchase with you.
Build Great Customer Relationships
There are plenty of tools that you should be using to build trust and create a good relationship with your customers, such as allowing shares to social media, reviews, and even customer likes on your website. Asking your customers for feedback can help you develop as a brand, and it will boost your summer sales when people know they are buying from a trusted retailer.
Make Contact Easy
If you want to make sure that your customers trust you and want to buy from you this summer, think about how they can contact you. If you make it easy for people to get in touch, as we do at Shipjoy, you will find that customers feel reassured about buying from you. Your contact page has to have a phone number, an email address, and – ideally – social media links! If you can go for a chatbot option to be available at all times, do it. The more you can be contacted, the more people can get their questions answered.
Boosting your summer sales should be easy with these tips!