Location In Your Retail Fulfillment Strategy

It’s no secret that getting closer to your customers is key to a successful retail business. But what does that mean for your fulfillment strategy? In this blog post, we’ll explore the importance of location in retail fulfillment and how you can use it to get closer to your customers and improve your bottom line.


Location, Location, Location

When it comes to order fulfillment, location is key. The closer you are to your customers, the faster and more efficiently you can get their orders to them. This is especially important for smaller retailers who may not have the same distribution network as bigger companies. Not only does proximity matter for speed and efficiency, but it also affects cost. 


The farther away you are from your customers, the higher your shipping costs will be. In some cases, those costs can be prohibitively high, preventing you from reaching new markets or selling products that aren’t economical to ship long distances. That’s why it’s important to consider your customer base when choosing a retail fulfillment center. If most of your customers are in one region, it makes sense to locate your fulfillment center there. ShipJoy can help you with that. We have fulfillment centers across the United States, so we can get your orders closer to your customers, no matter where they are.


Location can also play a role in your marketing strategy. For example, if you’re running a sale, you may want to promote it in the area where the products are being shipped from. This can help increase traffic in your store and boost sales.


The Benefits of Getting Closer to Customers

There are a number of benefits to getting closer to your customers with your retail fulfillment strategy. First, as we mentioned, it can help you save on shipping costs. But it can also lead to higher customer satisfaction and loyalty. When customers receive their orders quickly, and without issue, they’re more likely to be satisfied with your company overall. They’re also less likely to shop around for other options in the future. 


ShipJoy can help you make that happen. Find out what our clients are saying about us here. We provide tracking information so customers can see where their order is every step of the way. At ShipJoy, we’re committed to helping our clients get closer to their customers. We do this by providing a number of services that allow retailers to improve their fulfillment strategies. If you’re looking for ways to get closer to your customers, we can help. 


Tips for Choosing a Fulfillment Location


Now that you understand the importance of location in order fulfillment, how do you go about choosing the right fulfillment center? Here are a few tips:


  • Start by considering your customer base. Where are most of your customers located?
  • Think about your shipping needs. How quickly do you need to get orders to your customers? What’s the maximum distance you’re willing to ship products?
  • Consider the cost of shipping. As we mentioned, the farther away you are from your customers, the more it will cost to ship orders.
  • Look at logistics. Can the fulfillment center handle large volumes of orders and meet your delivery deadlines?
  • Check out the facility. Is it clean and well-maintained? Is the staff knowledgeable and helpful?
  • Get feedback from other businesses. Ask other companies who have used the fulfillment center for their thoughts on its location, speed, cost, and quality of service.


ShipJoy can help you with all of these things. We have years of experience in the order fulfillment industry and can provide you with the information you need to make an informed decision. Contact us today to learn more about our services and how we can help you reach your goals.