Building Your Customer Base

Whether you’re a new start up for a seasoned company that’s been around the block, increasing your sales volume is always a priority. ShipJoy is here to help you do exactly that! Grab your notebook (old school or digital) and peruse these helpful tactics for getting new clients in the door. Let’s begin!

Your Target Demographic

Knowing who you’re selling to is a no-brainer, right? Not quite! In fact, one of the biggest mistakes novice business owners make is attempting to sell everything to everyone, which is essentially the same thing as selling nothing to no one. In a saturated market, specificity is key, so make sure that you’ve done your research and taken proactive steps to target your chosen demographic.

Optimized Website

What do slow loading times, hard-to-find shopping carts, and poorly-lit product photography have in common? They’re all severely hindering your online store’s chances for success!

While it’s harder for those of us who aren’t technically inclined, the good news is that most of the shopping carts and marketplaces we mentioned provide professional templates that take flawless design and formatting into consideration.

Oh, and don’t forget about mobile! With mobile shopping driving as much as 50% of eCommerce sales in 2022, it’s time to get smart about smartphones. 🤓

Content Is King

Content comes in all shapes and sizes — blog posts (like this one!), videos, podcasts, eBooks, infographics, case studies… the list goes on. Realistically speaking, becoming a content powerhouse takes time, skill, and, in all likelihood, a team of dedicated content marketers.

If you’re flying solo, however, you can still make the most out of content marketing, whether you choose to outsource to a talented whippersnapper or commit to a less prolific — but still impressive — schedule of engaging and educational material.

Social Media Game

Ah, social media. Seemingly so simple, but so deceptively complicated. Whether you love it or hate it, most of us can agree that social media is an all-in-one customer acquisition and retention tool. You know what they say — hook ‘em in with memes, keep ‘em fed with more memes.

Okay, so that’s not an actual expression, but our point is that marrying fabulous content (#4, we’re looking at you!) with stunning visuals is a winning combo to grow your following and incentivize already-interested buyers. Start here if you’re feeling lost!

Paid Advertising

Don’t get us wrong — paid ads can be tricky, time-consuming, and, obviously, expensive. However, if you have the budget and the strategy for it, investing in paid ads can get the word out for your business like no other. Organic efforts are great, but bolstering those efforts doesn’t hurt!

Measure Performance

Of course, as you kickstart your customer acquisition endeavors, keeping track of KPIs (key performance indicators) is absolutely essential. Otherwise, how will you be able to celebrate the awesome job you’re doing?

Whew! That was quite the speed round, but we hope you enjoyed our tips! Think of customer acquisition as a process that is constantly changing and evolving, and always remember to keep the needs of your customers at the forefront.