Logistics is the powerhouse of your eCommerce business and can make or break you in the short or long-term; it all depends on how fast and resilient your processes are. This comes as a shock to many online retailers – especially newer ones – but it shouldn’t; standards are high!
Amazon has set the bar high, and it’s up to everyone else to find a way to match them. Whether it is through speed, ethics, or transparency, modern online retailers need to satisfy their customer expectations with logistics if they want to strengthen the business and expand.
Meet Customer Expectations
The Covid-19 pandemic accelerated online shopping, making it the number one choice for most consumers. While the high street has taken a hit, online retailers are thriving, and the expectations of customers continue to soar. It’s the task of all retailers to meet high demands.
When it comes to fast online delivery services, Amazon sets the benchmark. Amazon has created an unstoppable powerhouse delivery service that offers customers instant gratification. It’s up to other brands to keep up with the demand for instant gratification from online retailers.
Quality Assurance Standards
Since more retail than ever is done online, it means that breakable items and perishable products also need to make it through distribution channels safely. Most online retailers would agree that these are the hardest items to transport successfully and the easiest to mess up.
When it comes to e-commerce, online reviews matter, and issues with logistics can make or break an eCommerce business in this sense. While customers might not notice the effort that goes into transporting sensitive items, you need to do the hard work, so they don’t complain.
Better Brand Management
Customers are more engaged with businesses than they were in the past, this is partly thanks to the impact of social media, but it’s also due to increased environmental, social, and cultural awareness. These days customers expect to have a clear and transparent distribution network.
Again, this is a logistics issue that can make or break an eCommerce business. If you show customers a clear and ethical distribution chain, it builds your brand online and gives you a competitive edge, but they also need to track their order at any stage of its logistics journey.
When new entrepreneurs set up an eCommerce business, they tend to think about the online content, the brand, and the products; but sometimes, logistics is an afterthought. This shouldn’t be the case. With a robust and intelligent logistics process in place, the brand is much stronger.
If you want to make your business and not break it, you need to think carefully about your logistics setup right from the start. Nothing happens by accident, so if you want your business brand to succeed, you need a logistics network that’s transparent, ethical, resilient, and fast.
Some things are worth getting right when it comes to your e-Commerce business. Of course, you need to think about your online infrastructure, content, and marketing, but you also need to think about your logistics. Logistics are what underpins the success of many businesses.