Generating sales and increasing revenue are the top priorities for eCommerce stores. For business owners, a successful eCommerce store is one that attracts new customers and increases the lifecycle value of existing buyers.
However, the digital landscape is continually evolving, which means you need to modify your marketing strategy to ensure success. To grow your eCommerce business, take a look at these top tips now.
- Target existing buyers
As well as enticing new customers to your store, nurture your existing customer base too. Loyal customers are already familiar with your brand and products, which means it’s easier to guide them through the sales funnel.
Generally, it is faster and more cost-effective to target existing customers than it is to attract new ones. By targeting your existing customer base, you can boost sales figures swiftly and significantly.
- Optimize your webpages
If you want to attract new customers, they need to be able to find your store and products. The most reliable way to ensure they can do this is to optimize your webpages. By practicing good SEO techniques, you can ensure your webpages appear when users search for relevant content online.
As users are already searching for related products, the traffic you generate from targeted keywords equates to warm leads. This shortens the sales funnel and enables you to grow eCommerce store more effectively. From keyword research and on-page SEO to backlinks and social media integration; eCommerce SEO is essential for business success.
- Be mobile-friendly
Increasing numbers of people are using mobile devices to access the internet. In fact, the use of mobile technology has increased so much that Google has introduced a mobile-first indexing algorithm. Due to this, it’s vital that your eCommerce store is mobile-friendly and offers a great user experience on mobile devices.
While launching a separate mobile website is one option, using responsive web design can be easier and more effective. By creating a responsive eCommerce store, you can meet Google’s mobile-first indexing requirements and ensure users have a superb experience when visiting your store, regardless of what type of tech they’re using.
- Keep up to date
Even if your inventory remains the same, it’s important to update your product descriptions and content regularly. As well as refreshing the text on a regular basis, add new images and videos to your eCommerce store too. This gives existing customers a reason to keep coming back and helps to promote certain products and ranges.
Launching loyalty programs and time-limited discounts is a great way to keep your website feeling fresh and gives users an added reason to make a purchase. The Fear of Missing Out is a major factor in the buyer’s decision-making process, so be sure to capitalize on it.
Increasing Sales Online
To grow your eCommerce store and your business, attracting new customers and creating loyal fans is essential. By using a range of marketing techniques, you can successfully increase your reach, explore new markets and achieve your target sales figures.
Want to know more? Contact ShipJoy today.