The 3PL ‘Wardrobe Change’: How Bundling & Kitting Transform Seasonal Sales

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Every season brings change—new weather, new trends, and new buying habits. For eCommerce brands, seasonal shifts aren’t just about refreshing your product catalog—they’re an opportunity to repackage, rebrand, and re-engage customers through bundling and kitting.

At ShipJoy, we call it the “3PL Wardrobe Change”—a strategic refresh of your fulfillment process to match the season, holiday, or promotional campaign. Done right, it can boost average order value (AOV), increase customer loyalty, and turn seasonal spikes into year-round momentum.

👕 What Is the “Wardrobe Change” in Fulfillment?

Just like swapping sweaters for swimsuits, eCommerce brands can adjust their product presentation to match the season.
This could mean:

  • Summer bundles (beach towel + sunscreen + water bottle)

  • Holiday gift sets (cozy blanket + candle + hot chocolate mix)

  • Back-to-school kits (planner + pens + lunch bag)

The idea is simple: create value-packed, themed product combinations that customers are more likely to buy together.

📦 Why Bundling & Kitting Work

Bundling and kitting aren’t just about putting products in the same box—they’re a sales strategy with proven benefits:

  • Higher Average Order Value (AOV) – Customers buy more in one transaction.

  • Lower Shipping Costs Per Item – Combining products reduces per-item shipping expenses.

  • Faster Inventory Movement – Helps clear seasonal or slow-moving stock.

  • Improved Unboxing Experience – Curated, themed packaging feels more premium and share-worthy.

🚀 How ShipJoy Makes It Hassle-Free

Many brands hesitate to offer seasonal bundles because of the operational complexity—especially when fulfillment is already stretched during peak season. That’s where ShipJoy steps in.

Our kitting process includes:

  1. Custom Assembly Lines – Dedicated stations for assembling seasonal bundles without slowing down standard orders.

  2. Specialized Packaging – Branded boxes, inserts, or wraps that match your campaign theme.

  3. Inventory Syncing – Real-time tracking so your online store shows accurate stock levels for each bundle.

  4. Scalable Labor – Extra staff during seasonal peaks to ensure fast turnaround.

🎯 Real-World Example

A skincare brand partnered with ShipJoy to launch a “Winter Glow Kit” for the holidays—combining three best-sellers into one gift-ready box.
Results:

  • 42% increase in AOV during the campaign

  • 30% faster inventory turnover compared to the same period last year

  • Zero late shipments during peak holiday rush

🗓 When to Plan Your Seasonal Bundles

Seasonal kitting works best when planned ahead:

  • Q1: Valentine’s Day, Spring Break, Easter

  • Q2: Summer vacation, Father’s Day, Graduation

  • Q3: Back-to-School, Labor Day Sales

  • Q4: Black Friday, Cyber Monday, Christmas, New Year

With ShipJoy, we can start prepping weeks in advance so you’re ready to launch on day one of your campaign.

📈 The Takeaway

Bundling and kitting are powerful ways to give your eCommerce store a seasonal “wardrobe change.” They help you stand out, move more inventory, and delight customers—all while keeping fulfillment efficient and scalable.

Ready to launch your next seasonal sales campaign without the headaches?
👉 Contact ShipJoy today to learn how our kitting and bundling services can transform your seasonal sales.